Debunking the Easy Button: AI as a Strategic Marketing Partner

We're all fighting the myth that AI can replace marketing expertise. In reality, AI (both generative and predictive) can help marketers, but it's not just about creating content. In this presentation, learn how to leverage AI as a strategic partner, enhancing creativity, precision, and decision-making. Chip will explore the nuances of integrating AI into your marketing strategies without losing the human touch (or ignoring compliance and copyright issues). See how the right balance can lead to smarter, more impactful campaigns.